Jurnal Manajemen
Vol 5 No 1 (2015): November

THE INFLUENCE OF MERCHANDISE QUALITY, SERVICE QUALITY, AND STORE SATISFACTION TOWARD STORE LOYALTY ON RETAIL INDUSTRY (A STUDY CASE OF A FOREIGN-OWNED HYPERMARKET IN JAKARTA, INDONESIA)


Article Info

Publish Date
20 Oct 2018

Abstract

This paper investigates the influence of Merchandise Quality, Service Quality and Store Satisfaction toward Store Loyalty in one of foreign-owned hypermarkets in Indonesia. Customer loyalty at the store level is called Store Loyalty, the willingness of customer to repeat purchase at the same store. There are many drivers of customer to be store loyal, such as Merchandise Quality, Service Quality and Store Satisfaction. This research utilizes quantitative research method with binary logistic regression analysis to analyze the data collected from questionnaires spread to 200 respondents as the sample size. The result of this research shows that there is a significant influence of Merchandise Quality, Service Quality, and Store Satisfaction toward Store Loyalty. The biggest influence to Store Loyalty is Store Satisfaction.  Abstrak Keywords:  Merchandise Quality, Service Quality, Store Satisfaction, Store Loyalty

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Journal Info
Jurnal Manajemen
Website

Abbrev

JM

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...