Jurnal Manajemen
Vol 12 No 1 (2022): November

Dapatkah Informasi Media Sosial dan Pengetahuan Followers Menggugah Minat Investasi Saham? Sebuah Studi pada Followers Intagram Broker Saham Tanam Duit

Diana Permata Sari (Program Studi Manajemen, Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta)

Article Info

Publish Date
20 May 2022

Abstract

The theory states that a person's desire to learn something is influenced by the level of current knowledge. However, it is not yet known how the quality of information affects that desire. By using the stock agent's Instagram account as a source of information, this study aims to investigate the effect of the quality of current information and knowledge on an interest to invest in stocks. Therefore, the authors recruited 100 followers of the @tanamduit Instagram account, which were taken using judgmental sampling. Data were analyzed by multiple linear analysis with the help of SPSS. The results confirm that the quality of current information and the level of knowledge influence individuals’ interest to invest. Future research may investigate further how that  interest is transformed into actual behavior.

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Journal Info
Jurnal Manajemen
Website

Abbrev

JM

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan ...