Indatu Journal of Management and Accounting
Vol. 1 No. 1 (2023): September 2023

Exploring the Determinants of Repurchase Intentions for Users of Goods Delivery Services

Mukhlis Yunus (Department of Management, Faculty of Economics and business, Universitas Syiah Kuala, Banda Aceh 23111, Indonesia)
Mohammad Benny Alexandri (Department of Business Administration, Faculty of Social and Political Sciences, Padjadjaran University, Bandung 45363, Indonesia)
Muhammad Adam (Department of Management, Faculty of Economics and business, Universitas Syiah Kuala, Banda Aceh 23111, Indonesia)
Mahdani Ibrahim (Department of Management, Faculty of Economics and business, Universitas Syiah Kuala, Banda Aceh 23111, Indonesia)
Sofyan Idris (Department of Management, Faculty of Economics and business, Universitas Syiah Kuala, Banda Aceh 23111, Indonesia)



Article Info

Publish Date
13 Sep 2023

Abstract

Repurchase intentions are crucial for users of goods delivery services, as they directly influence customer trust and brand loyalty. Regarding this importance, this study aims to determine the influence of service quality, price suitability, and online service facilities on repurchase intentions, with customer satisfaction as an intervening variable for goods delivery service users in Aceh Province, Indonesia. Utilizing a sample of 220 people, the results of the Structural Equation Modeling (SEM) method demonstrate that service quality, price suitability, and online service facilities significantly and positively influence repurchase intentions. Moreover, customer satisfaction is found to mediate the influence of service quality, price suitability, and online service facilities on repurchase intentions for goods delivery service users. This implies that companies should focus on improving these aspects of their services to encourage repeat business. Establishing a strong base of loyal customers through effective repurchase strategies can lead to long-term growth and sustainability for goods delivery service providers.

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Journal Info

Abbrev

ijma

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Indatu Journal of Management and Accounting (IJMA) is a leading international scholarly publication that presents original research papers and comprehensive review articles within the field of management and accounting. IJMA maintains a resolute dedication to achieving exceptional standards, ...