JURDIAN
Vol. 1 No. 1 (2021)

Pendampingan UMKM Kripik Paru Kidang Mas Salatiga Untuk Mendapatkan Surat Ketetapan Halal Sebagai Sarana Untuk Meningkatkan Citra Merek

sari wijayanti (IKBP)

Article Info

Publish Date
30 Oct 2021

Abstract

Brand image creates value in a variety of ways, helps consumers to gain information, differentiate brands and create a positive impression. Due to the obligation from retailer, Kripik Paru Kidang Mas Salatiga as a small and medium sized enterprise seeks to add a logo halal and halal registration number to improve its brand image. Mentoring and education about halal food products and halal logo based on LPPOM MUI halal assurance system are needed. The result is Kripik Paru Kidang Mas Salatiga succeeded in obtaining a halal decree and adding a halal logo and halal registration number on its packaging.Keywords: sme;brand image;halal logo

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Journal Info
JURDIAN
Website

Abbrev

JURDIAN

Publisher

Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Subject

Other

Description

Jurnal Pengabdian Bukit Pengharapan (JURDIAN) merupakan jurnal yang berfokus kepada publikasi karya ilmiah dan artikel yang dihasilkan dari kegiatan Pengabdian kepada Masyarakat baik yang dilakukan oleh mahasiswa, peneliti dan ...