International Journal Multidisciplinary Science
Vol. 2 No. 2 (2023): June: International Journal Multidiciplinary

BUSINESS LEVEL STRATEGY & DIVERSIFICATION ANALYSIS at MCDONALD'S

Fikra Terisha Azzikra (Universitas Internasional Batam)
Jessica (Universitas Internasional Batam)
Putri Sahara (Universitas Internasional Batam)
Senly (Universitas Internasional Batam)

Article Info

Publish Date
07 Jun 2023

Abstract

In the business world, there is a hierarchy of strategies that empower organizations to achieve organizational goals more effectively and efficiently, namely Business Level Strategy and Corporate Level Strategy. The purpose of this study is to discuss how McDonalds implements these two strategies to achieve organizational goals and gain competitive advantage. In this study, a qualitative approach was used. By implementing a Business Level Strategy by choosing the Integrated Cost Leadership Differentiation method and in the Corporate Level Strategy strategy by choosing a diversification method, the McDonalds company can ultimately increase revenue by maximizing the company's resources.

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Journal Info
International Journal Multidisciplinary Science
Website

Abbrev

IJML

Publisher

Asosiasi Dosen Muda Indonesia

Subject

Humanities Education Social Sciences

Description

The editor accepts research articles related to Computer Science, Management, Accountancy, Appropriate Technology, Scientific Social, Education, Humanities and ...