<![CDATA[Indonesia is an agricultural country that has agricultural land of up to 107 million hectares out of Indonesia's total land area of 192 million hectares (Hambali et al, 2016). With the vast agricultural land, various foods originating from regions in Indonesia can be used as alternatives and need to be developed to support food security, such as rice, corn and tubers such as cassava, taro and sweet potatoes (Hanafiah, 2019). Indonesian people often make various processed cassava products, such as traditional snack cakes, cassava chips and cassava crackers. With simple processing, it is possible to process it into home industry products so that it can increase the selling value and added value of cassava commodities. One example is cassava crackers produced by a home industry in Pondokjoyo Village, Semboro District, Jember Regency, East Java Province. This home industry is a real manifestation of Micro, Small and Medium Enterprises (MSMEs). Problems that often occur in businesses are branding and marketing, both directly and indirectly. Packaging design is an important part of branding or marketing efforts in running a business. Not only for large-scale businesses, micro, small and medium businesses must also think about packaging concepts that can attract target market share.]]>
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