<![CDATA[This study explores how government support and social media impact the performance and sustainability of small food and beverage businesses in Indonesia. The food and beverage (F&B) industry is vital for the country's economy, with MSMEs playing a key role. Despite challenges, the government is promoting Industry 4.0 to enhance the industry's competitiveness. MSMEs make a significant contribution to the F&B sector but face barriers like limited resources and the impact of events like the COVID-19 pandemic. This research looks at how government support and social media, when combined, influence these businesses. Using surveys and statistical analysis, the study finds a positive connection between government support and MSME sustainability and performance. Social media also shows a positive impact on sustainability and performance. The findings suggest the government should increase funding and support eco-friendly practices. MSMEs are encouraged to use social media for effective marketing, branding, and cost-saving, contributing to their overall success and sustainability. The study highlights opportunities for further research and a comprehensive evaluation of Indonesia's MSME ecosystem.]]>
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