Jurnal Kewirausahaan dan Inovasi
Vol. 3 No. 1 (2024): IN PRESS

ANALISIS METODE AHP UNTUK MENENTUKAN STRATEGI PEMASARAN

Muhammad Ferdan Balafif (Entrepreneurship, Faculty of Economics and Business, Brawijaya University, Indonesia)
Ananda Sabil Hussein (Unknown)

Article Info

Publish Date
18 Sep 2023

Abstract

Appropriate marketing strategies are one of the essentials for companies in their effort of making progress. A good company must certainly have well-considered strategies in order to enhance and maximize its sales volume. The main problem to be discussed in this research is the decreasing number of tourists who visit Utama Raya Rest Area. Analytical Hierarchy Process was used since this method enables the identification of criteria that are more important than the others. The application of this decision- supporting system application can help the researcher solve the said problems and facilitate decisions to be made for Utama Raya Rest Area.

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Journal Info
Jurnal Kewirausahaan dan Inovasi
Website

Abbrev

jki

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and ...