<![CDATA[Sign or symbol in mass communication is not something with without makna. Nevertheless, it is not easy for anyone to can comprehend that sign. Minimally, that is a method for it, is named semiotic. Charles Sanders Pierce introduce pragmatism for this method. For him, semiotics have three researches area: syntactic semiotic, semantic semiotic and pragmatic semiotic. Sintaktic semiotic, teach the relation between sign with others sign; semantic semiotic, teach the relation and consequence in interpretant/ relation between sign and its denotation; pragmatic semiotic, teach relation between sign with user of sign.]]>
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