J-CEKI
Vol. 2 No. 6: Oktober 2023

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Konsumen Ali Jaya Meubel

Hendi ali permana (Universitas Perjuangan)
Rita Tri Yusnita (Unknown)
Nita Fauziah Oktaviani (Unknown)

Article Info

Publish Date
08 Aug 2023

Abstract

This study aims to determine the effect of product quality and price perceptions on purchasing decisions (survey on consumers of Ali Jaya Meubel). The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Ali Jaya Furniture. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that simultaniosly product quality and price perceptions have a significant influence on purchasing decisions at Ali Jaya Furniture. Partially, product quality and price perception has a significant influence on purchasing decisions at Ali Jaya Furniture.

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Journal Info
J-CEKI
Website

Abbrev

J-CEKI

Publisher

CV ULIL ALBAB CORP

Subject

Humanities Social Sciences

Description

J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu ...