Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Vol. 1 No. 1 (2023): Jesocin - December

Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector.

zaenal aripin (Univeristas Sangga Buana Bandung)
vip Paramarta (Universitas Sangga Buana Bandung)
Kosasih (Universitas Sangga Buana Bandung)

Article Info

Publish Date
06 Dec 2023

Abstract

Abstract - The tourism sector has a very important role in life in various sectors and also in various countries. In 2015 the tourism sector contributed 10% of Indonesia's total GDP with the highest nominal amount in ASEAN. However, since the covid-19 pandemic there has been a decrease in the number of tourist visitors in various tourism sites. The method used is with data collection techniques through literature studies, and also quantitative data processing from BPS data in 2022, based on the results obtained, the marketing strategy applied in this study is, by researchers in applying the toursime city branding strategy and also DOT, BASE and POSE in developing marketing strategies for the post-pandemic covid-19 tourism sector in Indonesia, then there are some insights and also an increase in the number of tourists visiting tourism in Indonesia.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Website

Abbrev

jesocin

Publisher

Organisasi Kreatif Indonesia Emas

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

JESOCIN as a dynamic journal in the field of "Journal of Economics, Accounting, Business, Management, Engineering and Society", is proud to accept submissions of articles relevant to such a broad scope of research. We invite researchers, academics, and practitioners to contribute with their original ...