Inaba of Community Services Journal
Vol. 2 No. 01 (2023): Vol. 2 No. 01 (2023): Volume 2 Number 1 June 2023

TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) BY MAKING WALL HANGING HANDICRAFTS FOR THE COMMUNITY OF SIMPANGAN CIKARANG UTARA VILLAGE, BEKASI REGENCY

Miftakul Huda Huda (Universitas Pelita Bangsa)
Daspar Daspar (Universitas Pelita Bangsa)
Nani Hartati (Universitas Pelita Bangsa)
Donny Maulana (Universitas Pelita Bangsa)

Article Info

Publish Date
30 Jun 2023

Abstract

Micro, Small0and Medium Enterprises0(MSMEs) are the business units that have an important role in the development and growth of the Indonesian economy. With the existence of the MSME sector,0unemployment due to the labor force that is not absorbed in the world of work i0 reduced. The purpose0of this community0service is to0find out the role0of digital marketing0training services for MSME0actors in Wangun0Harja Village.0In community0service in0Wangun Harja0Village, North Cikarang0District, there are04 methods used0including observation,0interviews, training,0and counseling.0Digital marketing0plays a role in0marketing MSME0products through0digital platforms. Among0the various0existing digital0platforms, researchers0chose Instagram0ads to market0MSME products in0Wangun Harja0village, North0Cikarang District,0Bekasi Regency.0Instagram Ads0is an advertising0platform on social0media. Instagram0Ads will allow0MSMEs to create0ads on0Instagram feeds and0Instagram stories.

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Journal Info
Inaba of Community Services Journal
Website

Abbrev

inacos

Publisher

Universitas Indonesia Membangun

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Inaba of Community Services Journal (Inacos-J) contains a variety of scientific articles about the activities of the community that deals with all areas of science, both in the broad sense as well as in specific fields related to current issues from a variety of multi-discipline that concerns the ...