Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Vol. 22 No. 2 (2023): Fokus Bisnis

Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case

Atik Aprianingsih (Institut Teknologi Bandung)
Mahardhika Dwi Ananta Sofyan (Institut Teknologi Bandung)
Teresia Debby (Universitas Katolik Parahyangan)
Ira Fachira (Institut Teknologi Bandung)
Mohamad Toha (Institut Teknologi Bandung)

Article Info

Publish Date
30 Dec 2023

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.

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Journal Info
Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Website

Abbrev

fokbis

Publisher

Universitas Putra Bangsa Kebumen

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi (FokBis) has been published since July 2008 by LP3M Universitas Putra Bangsa. FokBis is a scientific journal that focuses on the area of management, accounting and finance. Fokbis is biannually issued (January-June and July-December). This ...