BUDGETING : Journal of Business, Management and Accounting
Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting

Peran Kualitas Layanan dan Kepercayaan pada Loyalitas dengan Kepuasan Nasabah Sebagai Variabel Intervening pada KSP. Perkasa Djaya Mandiri Jemer

Raihul Firdaus (Universitas Muhammadiyah Jember)
Toni Herlambang (Universitas Muhammadiyah Jember)
Nurul Qomariah (Universitas Muhammadiyah Jember)

Article Info

Publish Date
31 Dec 2023

Abstract

The aim of this research is to determine directly or indirectly the influence of service quality and trust on loyalty through customer satisfaction as an intervening variable in KSP. Perkasa Djaya Mandiri Jember. The data analysis method in this research uses quantitative methods using WarpPLS 7.0. The results of data analysis show that service quality and trust have a positive and significant effect on customer loyalty through satisfaction. It can be concluded that service quality and trust have a positive and significant effect on customer loyalty through satisfaction. Keywords: Loyalty, Service, Trust, Satisfaction

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Journal Info
BUDGETING : Journal of Business, Management and Accounting
Website

Abbrev

BUDGETING

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Humanities Social Sciences

Description

BUDGETING : Journal of Business, Management and Accounting is published by IPM2KPE as an information and communication media for practitioners, researchers and academics who are interested in the field and development o, Business, Management and Accounting .The journal is published annually 2 times ...