JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan
Vol. 5 No. 2 (2021): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)

PENGARUH KEPERCAYAAN, EWM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI LAZADA KOTA LHOKSEUMAWE 2021

Sutan Febriansyah (Sekolah Tinggi Ilmu Ekonomi Bumi Persada Lhokseumawe)
Ramadhan Razali (Institut Agama Islam Negeri Lhokseumawe)
Sri Wahyuni (Sekolah Tinggi Ilmu Ekonomi Bumi Persada Lhokseumawe)
Teuku Afriliansyah (Sekolah Tinggi Ilmu Ekonomi Bumi Persada Lhokseumawe)

Article Info

Publish Date
29 Nov 2021

Abstract

The ipurpose iof ithis istudy iwas ito iexamine ithe ieffect iof itrust, ielectronic iword iof imouth iand ibrand iimage ion ionline ipurchasing idecisions iat iLazada. iThe ipopulation iin ithis istudy iwere iall iLazada iwebsite iusers iin iLhokseumawe iCity, iwhile ithe isample iwas i100 irespondents. iThe isampling itechnique iis iaccidental isampling. iThe itypes iof idata iused iin ithis istudy iare iprimary idata iin ithe iform iof icross isection idata iobtained iby iusing iquestionnaires. iThe imethod iof idata ianalysis iin ithis istudy iis ithe imethod iof imultiple ilinear iregression ianalysis. iThe iresults iof ithe istudy ifound ipartially iand isimultaneously ibrand itrust, ielectronic iword iof imouth iand ibrand iimage ihad ia isignificant ieffect ion ionline ipurchasing idecisions.

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Journal Info
JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan
Website

Abbrev

jeskape

Publisher

Institut Agama Islam Negeri Lhokseumawe

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal of Islamic Economics, Accounting and Banking (JESKaPe) is a scientific journal published by the Faculty of Islamic Economics and Business - IAIN Lhokseumawe. This journal serves as a forum for research results both conceptually and technically related to the scope of Islamic Economics, ...