International Journal of Applied Finance and Business Studies
Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies

The influence of financial literacy of Economics Faculty students at Simalungun University on the use of e-money

Mahaitin H Sinaga (Universitas Simalungun)
Yesni Riana Damanik (Universitas Simalungun)
Yoan Hendrawan Junpridan Saragih (Universitas Simalungun)

Article Info

Publish Date
30 Dec 2023

Abstract

Participants in this study totaled 54,127 customers who made direct purchases of tofu walik Siantar on Jalan Kartini Pematangsiantar between January 20 and April 29, 2023, regardless of gender. Multiple linear regression is an analytical technique that was initially validated and tested for reliability. The findings of this study indicate that word of mouth influences purchasing decisions in a favorable and substantial way. This implies that the likelihood of making a purchase will increase with an increase in word of mouth. Total income has a favorable and substantial impact on purchasing decisions. This implies that purchasing choices will increase as income levels rise. Product quality has a positive and considerable impact on price.

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Journal Info
International Journal of Applied Finance and Business Studies
Website

Abbrev

ijafibs

Publisher

Trigin Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Applied Finance and Business Studies is published with both online and print versions devoted to provide the publication of research finding in finance and business research studies. Objectives The main goal of ijafibs is to present outstanding, high quality research ...