International Journal of Social Service and Research
Vol. 4 No. 02 (2024): International Journal of Social Service and Research (IJSSR)

The Influence of Product Quality, Price and Word of Mouth on Hokido Brand Karate-Gi Purchasing Decisions in Five Dojos in DKI Jakarta Area

Hajir Masturi (Faculty of Economics and Business, Universitas Nasional)
Resti Hardini (Faculty of Economics and Business, Universitas Nasional)
Kumba Digdowiseiso (Faculty of Economics and Business, Universitas Nasional)
Nik Hazimah Nik Mat (Lecture of Faculty of Business, Economics, and Social Development, Universiti Malaysia Terengganu)

Article Info

Publish Date
11 Feb 2024

Abstract

This research aims to find out how big the influence of product quality, price, and word of mouth against the purchasing decisions of the karate-gi Hokido Brand in five Dojo regions DKI Jakarta population used in this study is that consumers ever buy karate-GI Hokido brand. The samples in this research were as many as 100 respondents. Sampling is done with non-probability sampling with a purposive sampling approach (with consideration of sampling) and Quota sampling (determination of samples from populations that have certain characteristics to the number of the desired quota is reached). The analysis method used was multiple linear regression analysis using the software SPSS 17.0. Results of the research show that the variable quality of products, prices, and word of mouth had a positive and significant effect on the purchasing decisions of karate-gi Hokkaido Brand in five Dojo Region DKI Jakarta.

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Journal Info
International Journal of Social Service and Research
Website

Abbrev

ijssr

Publisher

Ridwan Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

International Journal of Social Service and Research is a double-blind, peer-reviewed academic journal with open access to social and scientific fields. The journal is published monthly by Ridwan Institute. International Journal of Social Service and Research provides a means for sustained ...