Jurnal Pengabdian Pada Masyarakat
Vol 9 No 1 (2024): Jurnal Pengabdian Pada Masyarakat

Pemberdayaan Ekonomi Masyarakat Bantaran Sungai Lulut melalui Pengolahan Hasil Pangan Lokal Belimbing Wuluh dan Pemasarannya

Nurhayati Nurhayati (Universitas Sari Mulia)
Maya Rezeki Angriani (Universitas Sari Mulia)
Dyah Sri Wulandari (Universitas Sari Mulia)
Zuyyina Zuyyina (Universitas Sari Mulia)

Article Info

Publish Date
10 Dec 2023

Abstract

Indonesia merupakan negara yang memiliki sumber daya alam yang beragam termasuk tanaman. Salah satu tanaman tersebut adalah belimbing wuluh yang banyak ditemukan di halaman rumah atau di pinggir jalan. Tanaman ini tidak memerlukan teknik khusus dalam perawatan atau budidayanya. Belimbing wuluh termasuk tanaman yang berbuah banyak sepanjang tahun, dan bersifat perishable sehingga cepat mengalami kerusakan setelah dipetik atau dipanen. Mengacu kepada analisis situasi, ditemukan beberapa permasalahan yang ada di masyarakat, khususnya para ibu rumah tangga, yang meliputi ekonomi dan potensi dari masyarakat. Permasalahan-permasalahan tersebut kemudian diseleksi menurut skala prioritas dan disesuaikan dengan kemampuan masyarakat serta tingkat kepentingan untuk kebutuhan masyarakat. Strategi dalam memulai bisnis hingga menghasilkan produk dan packaging yang menarik serta berkhasiat bagi kesehatan dengan menggunakan bahan-bahan alami. Solusi kegiatan ini diharapkan dapat membantu para ibu-ibu yang tergabung dalam kelompok pengajian untuk lebih mengenal pentingnya memanfaatkan dan mempromosikan hasil pangan local serta bagaimana cara membuat, mengelola, dan memasarkan olahan dari bahan hasil pangan local tersebut agar lebih tepat sasaran dengan memanfaatkan digital marketing. Indonesia is a country that has diverse natural resources including plants. One of these plants is starfruit which is often found in home gardens or on the side of the road. This plant does not require special techniques in care or cultivation. Carambola wuluh is a plant that bears a lot of fruit throughout the year and is perishable, so it quickly deteriorates after being picked or harvested. Referring to the situation analysis, several problems were found in the community, especially housewives, which included the economy and the potential of the community. These problems are then selected according to the priority scale and adjusted to the ability of the community and the level of importance for the needs of the community. Strategies in starting a business to produce products and packaging that are attractive and beneficial for health by using natural ingredients. The solution to this activity is expected to be able to help mothers who are members of the study group to become more familiar with the importance of utilizing and promoting local food products and how to make, manage, and market preparations from these local food products so that they are more on target by utilizing digital marketing.

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Journal Info
Jurnal Pengabdian Pada Masyarakat
Website

Abbrev

jppm

Publisher

Universitas Mathla'ul Anwar Banten

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPPM, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...