CICES (Cyberpreneurship Innovative and Creative Exact and Social Science)
Vol 10 No 1 (2024): CICES

Minat Berkunjung Ke Suku Baduy Sebagai Pengaruh Citra Destinasi dan Wisata Budaya

Henilia Yulita (Universitas Bunda Mulia)
Titi Widaningsih (Universitas Raharja)
Immanuel Kevin (Unknown)

Article Info

Publish Date
02 Feb 2024

Abstract

The Baduy tribe is an indigenous people who live in the interior of Banten, West Java. This study aims to explain and analyze the image of the destination and cultural tourism in influencing the intention to visit the Baduy tribal deepening village. Quantitative method used in this research. The research model uses structural modeling - partial least squares (PLS-SEM). This research analysis tool uses SMART PLS. The number of samples in this study were 112 respondents. The results of this study explain that destination image and digital marketing have a significant effect on purchase intention partially and simultaneously. The use of respondents with more diverse generations can be used to complement and enrich the results of this study.

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Journal Info
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science)
Website

Abbrev

cices

Publisher

UNIVERSITAS RAHARJA

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) adalah wadah publikasi jurnal ilmiah untuk multidisiplin ilmu seperti Bidang Ilmu Politik, Ekonomi, Manajemen, Sosial, Ideologi, IT, Budaya dan Pendidikan. CICES (Cyberpreneurship Innovative and Creative Exact and Social ...