International Assulta of Research and Engagement
Vol. 1 No. 1 (2023): International Assulta of Research and Engagement (IARE)

Empowering the Traditional Pottery Entrepreneur Community through the Use of Technology to Maximize Business Income in Indonesia

Jenny Nancy Kaligis (Universitas Negeri Manado, Indonesia)

Article Info

Publish Date
02 Oct 2023

Abstract

The aim of carrying out this community service activity is to provide an understanding of "Implementation of Digital Marketing for Pottery Entrepreneurs in Pulutan Remboken" which is located in Pulutan - Remboken - North Sulawesi. After carrying out this activity, it is hoped that it can increase understanding and benefits to the Tataaran Dua sub-district community. This community service activity is held within 1 (one) day. In carrying out this service activity, the problem found was that the public still did not have a good understanding of "Implementation of Digital Marketing for Pottery Entrepreneurs", in accordance with the principles of management functions and strategy. The results of community service activities show that there has been increased knowledge and understanding among the community to start running their businesses in facing the current digital era. Overall, community service activities received a positive response from Pulutan pottery entrepreneurs.

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Journal Info
International Assulta of Research and Engagement
Website

Abbrev

IARE

Publisher

Edujavare Publishing

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Other

Description

International Assulta of Research and Engagement (IARE) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of education (See Focus and Scope). This journal ...