Jurnal Sosial Ekonomi Perikanan
Vol 9 No 1 (2024): Jurnal Sosial Ekonomi Perikanan

Analisis pemasaran rumput laut (Eucheuma denticulatum) di Desa Napa Kecamatan Mawasangka Kabupaten Buton Tengah

Jodi Setiawan (Universitas Halu Oleo)
Budiyanto (Universitas Halu Oleo)
Sarini Yusuf (Universitas Halu Oleo)
Roslindah Daeng Siang (Universitas Halu Oleo)
Risfandi (Universitas Halu Oleo)
Ruslaini (Universitas Halu Oleo)

Article Info

Publish Date
29 Feb 2024

Abstract

This study aims to determine the effectiveness of seaweed (Eucheuheuma denticulatum) marketing in Napa Village, Mawasangka District, Central Buton Regency. The population concerned by this research is made up of seaweed producers and traders. The sampling method for farmers uses the simple random sampling method, while marketers use snowball sampling. The number of samples taken by farmers is 12 people, collectors are 3 people. The data collected comes in the form of marketing channels, sales volume, prices for each marketer, and marketing costs. The data is analyzed using qualitative descriptive data, marketing margins and marketing effectiveness. Based on the results of the study, the marketing channel in Napa Village, Mawasangka District, Central Buton Regency was efficient.

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Journal Info
Jurnal Sosial Ekonomi Perikanan
Website

Abbrev

journal

Publisher

Universitas Halu Oleo

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

Description

Jurnal Sosial Ekonomi Perikanan memuat hasil-hasil penelitian terkait sistem agribisnis perikanan, ekonomi sumberdaya pesisir dan laut, sosiologi perikanan, dan kebijakan pengelolaan dan pemanfaatan sumberdaya perikanan dan lingkungannya. Jurnal Sosial Ekonomi Perikanan menyangkut: -Sistem ...