Journal of Islamic Economic Scholar
Vol. 2 No. 2 (2021)

The Effect of Quality, Image and Price on Repurchase Decisions

Tridiar Antaka (Institut Agama Islam Nasional Laa Roiba Bogor)
Syanaz Iklima (IAIN La Roiba Bogor)

Article Info

Publish Date
31 Dec 2021

Abstract

This research aimed to determine whether there is the influence of product quality, brand image and price towards the repurchase decision of smartphone xiaomi. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples. Method of completion of data used in this research were a questionare and google form. Result of t test shows significant influence product quality variable on decision making with tcount 3.111 ≥ t-table 1.660. Significant influence brand image on decision making with tcount 3.153 ≥ t-table 1.660. Significant influence price on decision making with tcount 6.980 ≥ ttable 1,660. Product quality, brand image and price variables simultaneously have an effect of repurchase decision.

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Journal Info
Journal of Islamic Economic Scholar
Website

Abbrev

JIES

Publisher

Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

JIES: Journal of Islamic Economic Scholar JIES is journal of student collage scientific papers, using electronic media as a place for publication research results from students college. This journal publish twice per year (Juny and December). JIES is a scientific journal that accepts publication ...