Journal of Islamic Economic Scholar
Vol. 4 No. 1 (2023)

The Role of Social Media in Online Marketing of Halal Products

Arya Pratama (Institut Agama Islam Negeri (IAIN) Lhokseumawe)
Nabila Ditya (Institut Agama Islam Negeri (IAIN) Lhokseumawe)



Article Info

Publish Date
05 Jan 2024

Abstract

This study undertakes a descriptive analysis focused on elucidating the pivotal role of social media in the realm of online business marketing. The primary goal is to furnish valuable insights and practical guidance for internet users engaging in the marketing of their online businesses through the utilization of social media platforms. The chosen research methodology for this study is descriptive qualitative. This method is particularly well-suited for accommodating the myriad influences on value patterns, presenting data in the form of words and image. The findings of this research endeavor are anticipated to offer a nuanced understanding of the dynamics at play, shedding light on the various dimensions of leveraging social media effectively for halal online business marketing. Ultimately, the study aspires to equip halal business practitioners with actionable insights to enhance their online marketing endeavors in the ever-evolving landscape of social media

Copyrights © 2023






Journal Info

Abbrev

JIES

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

JIES: Journal of Islamic Economic Scholar JIES is journal of student collage scientific papers, using electronic media as a place for publication research results from students college. This journal publish twice per year (Juny and December). JIES is a scientific journal that accepts publication ...