IJBE (Integrated Journal of Business and Economics)
Vol 8, No 1 (2024): Integrated Journal of Business and Economics

The Influence of Entrepreneurship and Digital Marketing on Sustainable Economic Development

Warsiman Warsiman (Nusa Megarkencana Yogyakarta College of Economics)
Dhiana Ekowati (Nusa Megarkencana Yogyakarta College of Economics)
Luluk Kholisoh (Nusa Megarkencana Yogyakarta College of Economics)
Supardi Supardi (Nusa Megarkencana Yogyakarta College of Economics)
Rini Susilawati (Nusa Megarkencana Yogyakarta College of Economics)



Article Info

Publish Date
15 Feb 2024

Abstract

Sustainable economic development is a process that balances the recovery of economic growth by considering the environmental and social impacts of society in improving the economy. It is one of the practical tools for strategic adaptation to achieve economic and environmental sustainability. This encourages entrepreneurs to create businesses that use skills and initiative to meet needs and bring new ideas. Understanding these opportunities has brought the resulting products to the attention of the market. To support this, a strategy that can be implemented is digital marketing. This is important for business continuity and reaching the community or even getting customers. This research aims to determine and analyze entrepreneurship and digital marketing towards sustainable economic development. Quantitative methods are used, especially questionnaires. The results of a sample of 30 respondents show that entrepreneurship has no effect on sustainable economic development, but is positive and not significant. Meanwhile, digital marketing has a positive and significant influence on sustainable economic development.

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Journal Info

Abbrev

IJBE

Publisher

Subject

Humanities Social Sciences

Description

Integrated Journal of Business and Economics (IJBE) is intended to be the journal for publishing articles reporting the results of research on economics. IJBE invites manuscripts in the various topics include, but not limited to, topics covered include: Entrepreneurship, electronic markets Services, ...