Akuntansi dan Teknologi Informasi
Vol. 17 No. 1 (2024): Volume 17, No.1 Maret 2024

Kemampuan informasi akuntansi dan nonakuntansi pada “Si Pencabut Ruko Kosong”: Bertahan atau mundur?

Valensia Febrianti (Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Indonesia)
Riesanti Edie Wijaya (Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Indonesia)
Maria Eugenia Hastuti (Fakultas Bisnis dan Ekonomika, Universitas Surabaya, Indonesia)

Article Info

Publish Date
31 Mar 2024

Abstract

This research aims to explore the ability of accounting and nonaccounting information to support management decisions whether to stay or withdraw from the Mixue franchise. This research employs qualitative methods using the interpretivist paradigm, which prioritizing in-depth interpretation of data or findings to express the inside meaning explicitly by paying attention to related aspects holistically. The selected informant in this study has three Mixue franchise branches. Having access to financial and nonfinancial information is crucial for owners in making the right decisions about outlet operations. Moreover, strategic and innovative thinking plays an important role in maintaining and developing the business to survive in the market.

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Journal Info
Akuntansi dan Teknologi Informasi
Website

Abbrev

jati

Publisher

Universitas Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Akuntansi dan Teknologi Informasi dimaksudkan sebagai media diseminasi hasil penelitian dan pertukaran karya ilmiah Indonesia di kalangan akademisi, praktisi, regulator, dan publik. Penelitian di bidang Akuntansi, Keuangan, dan teknologi informasi meliputi berbagai pendekatan penelitian yaitu ...