Indonesian Journal of Economics and Strategic Management
Vol. 1 No. 02 (2023): July 2023

The IMPLEMENTATION OF SEO USING ON-PAGE AND OFF-PAGE METHODS TO INCREASE BRAND AWARENESS : CASE STUDY IN THE ARTICLE VOCASIA BLOG

Jhonatan Sinaga (Education)
Agus Dharmanto (Universitas Bhayangkara Jakarta Raya)
Franciscus Dwikotjo Sri Sumantyo (Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
31 Jul 2023

Abstract

This study aims to determine whether the implementation of On-Page and Off-Page SEO partially and simultaneously affects Brand Awareness. This type of research is quantitative. The technique used is purposive sampling using the Slovin formula, where the number of samples is 100 respondents. Collecting data using a questionnaire through the Validity and Reliability test. The data analysis technique used was multiple linear regression analysis. The results showed that the OnPage SEO and Off-Page SEO variables partially and simultaneously had a positive and significant effect on Brand Awareness.

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Journal Info
Indonesian Journal of Economics and Strategic Management
Website

Abbrev

ijesm

Publisher

Drafpublisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Srategic Marketing; Strategic Human Resources; Strategic Finances; Strategic Operations; Banking; Corporate Finance; Business; Management; Accounting; Auditing; Taxation; Investments; Capital ...