PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Vol. 9 No. 2 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Pemberdayaan Ekonomi Masyarakat melalui Pengembangan Produk dan Pemasaran Kue Baruasa di Desa Sampulungan: Community Economic Empowerment through Product Development and Marketing of Kue Baruasa in Sampulungan Village

Nani Harlinda Nurdin (Universitas Indonesia Timur)
Zulkarnain Hamson (Universitas Indonesia Timur)
Miah Said (Universitas Bosowa)

Article Info

Publish Date
29 Feb 2024

Abstract

Most of the kue baruasa micro businesses are still traditionally produced and use simple equipment, and the management of the marketing system still relies on word of mouth, so production and market penetration are still low. To overcome these problems, the PKM team designed strategies and techniques for developing kue baruasa products through production support tools and innovative marketing management through training and mentoring so that both partners can understand today's marketing using technological advances. These two PKM program designs can contribute to developing production quality, quality, and quantity to meet market needs. The objectives of this PKM program are to assist partners in applying technology in production, help partners obtain production support tools, and help partners improve the quality of their production by adopting the Production and Marketing Optimisation System offered as a result of this PKM research and activities.

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Journal Info
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Website

Abbrev

pengabdianmu

Publisher

Universitas Muhammadiyah Palangkaraya

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat is a scientific journal managed by Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya and published twice a year (in March and September) by Institute for Researches and Community Services Universitas ...