Student Research Journal
Vol. 2 No. 1 (2024): Februari : Student Research Journal

Analisis Potensi Pasar Pada Produk Kosmetik Wardah

Imoni Misadiwana (Universitas Bina Bangsa)
Mentari Salsabila (Universitas Bina Bangsa)
Syamsul Hidayat (Universitas Bina Bangsa)

Article Info

Publish Date
28 Jan 2024

Abstract

This research aims to analyze the market potential for Wardah cosmetic products. This research method uses qualitative, sampling techniques using random sampling techniques with the process of disseminating statements carried out online and publicly as many as 88 student respondents from Bina Bangsa University who filled out statements. Based on the research results, it shows that the market potential of Wardah cosmetic products is growing rapidly because Wardah products have product quality that is halal certified and Wardah products pamper consumers with the expansion of outlets in malls, supermarkets and traditional markets so that consumers are more likely to decide to purchase Wardah products. even though many similar new products have emerged.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Student Research Journal
Website

Abbrev

srj

Publisher

Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

1. Ilmu Sosial 2. Ilmu Ekonomi 3. Akuntansi 4. Manajemen 5. Kebudayaan 6. Pendidikan 7. Sejarah 8. Pariwisata 9. Gender 10. Humaniora 11. Seni Budaya 12. Linguistik 13. Sastra 14. Filsafat 15. Studi Agama 16. Studi Media dan Komunikasi 17. Berbagai bidang penelitian yang ...