Journal of Management and Social Sciences
Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences

Analisis Persaingan Pasar Air Minum Galon Pada Brand Aqua Dan Le Minerale

Shinta Damayanti (Universitas Bina Bangsa)
Siti Salma Nur Izati (Universitas Bina Bangsa)
Syamsul Hidayat (Universitas Bina Bangsa)



Article Info

Publish Date
20 Jan 2024

Abstract

The gallon drinking water market in Indonesia is one of the most competitive markets. This is due to several factors, including the high public demand for drinking water liters and the large number of competing brands. Ultimately, choosing the best brand of bottled water will be a decision based on individual needs. The purpose of this study is to help people make better decisions in choosing the appropriate gallon bottled water for consumption. The population in this research is consumers of gallon drinking water on the Aqua and Le Minerale brands in the Bina Bangsa Campus environment, especially regular management students 4 semester 5, with a sample size of 300 people. The results of hypothesis testing show Competition in the Gallon Drinking Water Market in the Aqua and Le Minerale Brands. We recommend that gallon mineral water in the Aqua and Le Minerale brands maintain quality by maintaining water purity.

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Journal Info

Abbrev

Jimas

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences Transportation

Description

Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen ...