Commodities, Journal of Economic and Business
Vol 1 No 3 (2021): January 2021

PENGARUH HARGA, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI JERSEY FUTSAL KISIROSARI DI KOTA KEDIRI

Ahmad Muzakki Alfaqih (Universitas Islam Kadiri (UNISKA) Kediri, Indonesia)
Abu Talkah (Universitas Islam Kadiri (UNISKA) Kediri, Indonesia)
Arisyahidin Arisyahidin (Universitas Islam Kadiri (UNISKA) Kediri, Indonesia)

Article Info

Publish Date
30 Jan 2021

Abstract

This study aimed to examine the effect of price, product design, and product quality on buying interest in Gratingro Sari futsal jersey in Kediri. The sample of this study were players of the futsal team in the city of Kediri. The analysis technique used was multiple linear regression analysis, with a total sample of 100 respondents using purposive random sampling method. The results of data analysis and hypothesis testing show that price, product design and product quality have a significant effect on buying interest in futsal jersey. The results showed that price, product design and product quality increased consumer purchase interest.

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Journal Info
Commodities, Journal of Economic and Business
Website

Abbrev

commo

Publisher

Forum Komunikasi Dosen Peneliti

Subject

Economics, Econometrics & Finance

Description

The journal focused on primary studies at management, finance, accounting, banks and halal markets, has initiated the development of global economic advantages. Commodities, Journal of Economic and Business is dedicated to provide an intellectual space of scholarly discussion how the economic able ...