JUAN: Jurnal Pengabdian Nusantara
Vol. 1 No. 1 (2024): JUAN: Jurnal Pengabdian Nusantara

EDUKASI BISNIS UNTUK MENGATASI HAMBATAN BISNIS UMKM TEA BREAK DALAM MELAKUKAN PERLUASAN BISNIS

L. Jatmiko Jati (Universitas Bumigora)
Erna Yovi Kurniawati (Politeknik Kesehatan Ummi Hasanah)
Helna Wardhana (Universitas Bumigora)
Widayatul Khairi (Universitas Muhammadiyah Mataram)



Article Info

Publish Date
17 Jan 2024

Abstract

This activity explores and educates how a company carries out long-term strategic planning in expanding or expanding its business, where in carrying out expansion and expansion there are of course obstacles and obstacles it faces. Therefore, it is important for a company's strategic planning to overcome the obstacles and obstacles faced in expanding and expanding its business so that it remains stable and competitive. This activity focuses on one of the micro, small and medium enterprises, namely the beverage industry company "Tea Break" which is located in Selaparang sub-district, Rembiga, Mataram City. The results of this activity highlight the importance of company strategic planning in carrying out business expansion and expansion as well as how companies deal with the obstacles and obstacles they face. The results show that the education carried out by the Team has increased the understanding of MSME owners in carrying out expansion.

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Journal Info

Abbrev

juan

Publisher

Subject

Other

Description

JUAN: Jurnal Pengabdian Nusantara adalah jurnal nasional yang berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya ekonomi, bisnis, kewirausahaan, pendidikan, teknik, pertanian, sosial humaniora, komputer, kesehatan dan ...