Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)

Pengaruh Easy of Use, Sales Promotion, dan Trust Terhadap Minat Beli Ulang pada Live Streaming Shopee

Trisabela Aryanti (Universitas Pelita Bangsa)
Syahrul Alim (Universitas Pelita Bangsa)

Article Info

Publish Date
02 Jun 2024

Abstract

This study aims to determine the influence of ease of use, sales promotion, and trust on repurchase intention in Shopee live streaming. The population in this study is all Shopee application users who make repeat purchases on Shopee live streaming, with a sample size of 100 respondents. The data collection method used is non-probability sampling with purposive sampling technique. The data analysis in this study uses quantitative methods with the help of SmartPLS ver. 4.0 software. The results of the study indicate that ease of use has a positive and significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention, and trust also has a positive and significant effect on repurchase intention in Shopee live streaming.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...