Journal Boas : Business, Economics, Accounting And Management
Vol. 1 No. 01 (2022): Journal Boas : Business, Economics, Accounting And Management

Effect Of Price, Perceived Easy Of Use, E-Wom On Purchase Decision Of Tiktok Shop In Medan

Selli Selfia (Universitas Sumatera Utara)
Hafiza Adlina (Universitas Sumatera Utara)

Article Info

Publish Date
30 Nov 2022

Abstract

Tiktok Shop which is a new feature of Tiktok, has very large sales, the popularity of Tiktok at this time has spread in various countries in the world. this study aims to analyze the influence of price, perceived ease of Use, and e-wom on purchasing decisions on the Tiktok Shop application. the research method used is quantitative with an associative approach. The results showed that the price and perception of ease of use significantly affect the purchase decision. Meanwhile E-WOM has no significant effect against the purchase decision. But the price, the perception of ease of use, and e-WOM influence together (simultaneously) to the purchase decision.

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Journal Info
Journal Boas : Business, Economics, Accounting And Management
Website

Abbrev

boas

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal Boas : Business, Economics, Accounting And Management on Cattleya Darmaya Fortuna is accepts related writings: Economics: Public Economics, International Economics, Banking and Financial InstitutionDevelopment Economics, Monetary Economics, Financial Economics. Business and banking ...