Journal Boas : Business, Economics, Accounting And Management
Vol. 1 No. 02 (2023): Journal Boas : Business, Economics, Accounting And Management

SWOT Analysis of Marketing Strategies in Increasing the Number of Students at LP3I Medan Polytechnic

Iwan Kesuma Sihombing MSi (Politeknik LP3I Medan)
Hizbullah Alfasyimi (Politeknik LP3I Medan)

Article Info

Publish Date
26 May 2023

Abstract

To find out internal factors (strengths and weaknesses) external factors (opportunities and threats) as considerations in determining policies for the Medan LP3I Polytechnic. This research uses qualitative methods to examine the condition of natural objects. This research uses descriptions from IFE internal environmental analysis research (Strengths and Weaknesses), EFE external environmental analysis (Opportunities and Threats), SWOT matrix, Quantitative Strategic Planning (QSPM) matrix analysis. The results of this research indicate that the internal environmental analysis of the Medan LP3I Polytechnic consists of Strength (S) and Weakness (W). Analysis of the external environment of the Medan LP3I Polytechnic consists of Opportunity (O) and Threat (T).

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal Boas : Business, Economics, Accounting And Management
Website

Abbrev

boas

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal Boas : Business, Economics, Accounting And Management on Cattleya Darmaya Fortuna is accepts related writings: Economics: Public Economics, International Economics, Banking and Financial InstitutionDevelopment Economics, Monetary Economics, Financial Economics. Business and banking ...