GANEC SWARA
Vol 18, No 2 (2024): Juni 2024

STRATEGI KOMUNIKASI KORPORAT DALAM MENINGKATKAN BRAND AWARENESS (STUDI KASUS PADA PT SEVAL LITERINDO KREASI)

DJUANDANILSYAH DJUANDANILSYAH (Universitas Esa Unggul)

Article Info

Publish Date
06 Jun 2024

Abstract

This research aims to investigate the influence of three dimensions of corporate communication management (internal, external, and digital communication) on the enhancement of brand awareness of PT Seval Literindo Kreasi. Purposive sampling method was employed to select 30 respondents who are employees of the company. Data were collected through questionnaires and analyzed using validity test, reliability test, T-test, and multiple regression analysis. The findings indicate that internal, external, and digital communication have a positive and significant impact on improving brand awareness. Managerial implications and recommendations are discussed to enhance corporate communication strategies and brand awareness of the company

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Journal Info
GANEC SWARA
Website

Abbrev

GARA

Publisher

Universitas Mahasaraswati

Subject

Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Ganec Swara merupakan wadah untuk hasil penelitian dan ulasan ilmiah pada bidang-bidang ilmu seperti Ilmu Sosial, Pertanian, Ekonomi, Teknik, Hukum, Kependidikan dan ...