Journal of Creative Student Research
Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research

Eksplorasi Desain Logo NJP Bakery yang Efektif sebagai Upaya untuk Mencapai Konsistensi Branding

Fila Akbar Al Farizi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Aileena Solicitor Costa Rica El Chidtian (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Prasetyo Adi Sulistyono (PT. Kawakibi Digital Branding)

Article Info

Publish Date
01 Dec 2023

Abstract

NJP Bakery is a Micro, Small, and Medium-sized Enterprise (SMEs) dedicated to the production and sale of high-quality bread and pastry products. With a sharp focus on creating unforgettable culinary experiences for customers through authentic flavors and quality ingredients, NJP Bakery has evolved into the top choice for culinary enthusiasts who appreciate excellence. To further strengthen its image and brand, NJP Bakery is currently in need of a robust visual identity design. This visual identity includes a logo that not only reflects the core values of the company but also highlights the uniqueness of the offered products, successfully capturing the attention of the target market. Through a creative and representative design showcasing the premium quality of its products, this visual identity is expected to serve as a key differentiator for NJP Bakery in the market, while also contributing to the establishment of deep connections with its loyal customers.

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Journal Info
Journal of Creative Student Research
Website

Abbrev

jcsr

Publisher

Politeknik Pratama Purwokerto

Subject

Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

Description

Ilmu Sosial,Ilmu Ekonomi,Akuntansi,Manajemen,Kebudayaan,Pendidikan,Sejarah,Pariwisata,Gender,Humaniora,Seni Budaya Linguistik,Sastra,Filsafat,Studi Agama,Studi Media dan Komunikasi,Berbagai bidang penelitian yang ...