<![CDATA[This research aims to gain an in-depth understanding of the problems faced by the internet cafe service industry and to evaluate the quality of services provided by applying the SERVQUAL method. The SERVQUAL method is used as a framework to measure and analyze the gap between customer expectations and perceptions of internet cafe service quality. This research involves collecting data through surveys, interviews and observations of customers and internet cafe owners. The results of data analysis will provide an overview of which service dimensions might cause customer dissatisfaction, so that corrective steps can be identified that can be implemented by internet cafe owners. The application of the SERVQUAL method is expected to provide a comprehensive view of the factors that influence customer satisfaction in the context of internet cafe services.]]>
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