Kajian Ekonomi dan Akuntansi Terapan
Vol. 1 No. 2 (2024): Juni : Kajian Ekonomi dan Akuntansi Terapan (KEAT)

Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Dealer Yamaha Jayamandiri Gemasejati Tasikmalaya

Sopwan Sopyulloh (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
07 May 2024

Abstract

The aim of this research is to understand and analyze partially and simultaneously the impact of service quality and price perception on consumer purchasing decisions at the Yamaha Jayamandiri Gemaasejati Tasikmalaya dealer. A quantitative method was applied in this study involving 100 respondents as a consumer survey approach. Data was collected using a questionnaire method. This research applies multiple regression analysis, correlation coefficient, and also uses the coefficient of determination using the SPSS application as data processing. The results of the research show that service quality and price perceptions have an influence on purchasing decisions simultaneously or partially.

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Journal Info
Kajian Ekonomi dan Akuntansi Terapan
Website

Abbrev

KEAT

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance Other

Description

Kajian Ekonomi dan Akuntansi Terapan (KEAT) merupakan jurnal yang dikhususkan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Maret, Juni, September, dan Desember. Misi Kajian Ekonomi dan ...