Jurnal Sains Student Research
Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research

Pengaruh Gaya Hidup, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Aplikasi Shoope Studi Pada Mahasiswa FEBI UIN STS Jambi

Bima Bangun Mura (Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi)
Nazori Majid (Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi)
Addiarahman (Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi)

Article Info

Publish Date
01 Oct 2023

Abstract

The purpose of this research was to find out and analyze the influence of lifestyle, price and advertising on purchasing decisions on the Shoope Study Application for students of the Faculty of Islamic Economics and Business, Uin Sts Jambi. In this study using quantitative methods. And the samples used in this study were 70 students. The results of this study indicate that partially, lifestyle and price have a significant negative effect on purchasing decisions, while advertising has a positive and significant effect on purchasing decisions. Simultaneously lifestyle, price, and advertising together influence purchasing decisions.

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Journal Info
Jurnal Sains Student Research
Website

Abbrev

jssr

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

Fokus & Ruang Lingkup Jurnal Sains Student Research (JSSR), ISSN: (cetak), ISSN: (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV. Kampus Akademik Publising . Jurnal Sains Student Research (JSSR) merupakan platform publikasi jurnal Karya suatu hasil ...