Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 2 (2024): Februari

Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Sambal Galak Grand Wisata Di Bekasi

Karina Rachmawati (Universitas Bhayangkara Jakarta Raya)
Dovina Navanti (Universitas Bhayangkara Jakarta Raya)
Franciscus Dwikotjo Sri Sumantyo (Universitas Bhayangkara Jakarta Raya)



Article Info

Publish Date
02 Jan 2024

Abstract

The purpose of the study is to ascertain how customer satisfaction at Sambal Galak Grand Wisata in Bekasi is impacted by the quality of the products and services offered. This kind of study is descriptive and quantitative. This type of primary data is generated by an online questionnaire. The population is the grand tour community in Bekasi with a sample of 140 respondents with the hair formula. In this technique, data analysis using SPSS 26. The validity, reliability, normalcy, multiple linear regression, hypothesis, F, and determination coefficient tests were among the data analysis methods employed in this investigation. The study's findings partially explain how customer happiness is influenced by service quality. Partially the effect of Product Quality has an influence on Customer Satisfaction. Simultaneously, The criteria that affect customer satisfaction are Service Quality and Product Quality.

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Journal Info

Abbrev

jiem

Publisher

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...