Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 2 (2024): Februari

PENGARUH FLASH SALE, DISCOUNT DAN TAGLINE “GRATIS ONGKIR” TERHADAP PERILAKU IMPULSIVE BUYING PENGGUNA SHOPEE DI SOLORAYA

Feni Desy Fitriana (Sekolah Tinggi Ilmu Ekonomi Surakarta)
Budi Istiyanto (Sekolah Tinggi Ilmu Ekonomi Surakarta)

Article Info

Publish Date
02 Jan 2024

Abstract

This research aims to measure the influence of Flash Sales, Discounts and the Tagline "Free Shipping" on Impulsive Buying with the Shopee user population in Soloraya. Sampling used non-probability sampling and used a purposive sampling method with a sample size of 130 respondents. . Data collection uses a questionnaire with a Likert scale. This research applies several data tests, namely data instrument tests, classical assumption tests and multiple linear regression. The results of the t test state that the Flash Sale and Discount variables have an insignificant influence on Impulsive Buying, while the tagline "Free Shipping" has a significant influence on Impulsive Buying.

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Journal Info
Jurnal Ilmiah Ekonomi dan Manajemen
Website

Abbrev

jiem

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...