Commercium : Journal of Business and Management
Vol. 1 No. 1 (2023): November

Repurchase Interest in the Tokopedia Application Based on Application Quality through Satisfaction

Novan Yurindera (Institut Bisnis Nusantara, Indonesia)



Article Info

Publish Date
06 Nov 2023

Abstract

The Covid-19 pandemic has had an impact on various sectors and aspects of life, including the economy and business. On the one hand, the economy is weakening, but on the other hand, the economy is also experiencing improvement, especially in the electronic commerce sector due to the imposed mobility restrictions. The online shopping platform Tokopedia is the leader of the e-commerce or marketplace market in Indonesia in terms of number of visits. This research aims to empirically test the influence of Application Quality consisting of Ease of Use, Information Quality, and Service Interaction Quality of the Tokopedia application on Repurchase Interest through Satisfaction. This analysis uses independent variables, namely Empowerment, Information Quality, and Interaction Quality. The dependent variable is Repurchase Intention, and the intervention variable is Satisfaction. The research method used is quantitative. The population in this research are Tokopedia application users who have made purchases, with a sample of 200 respondents who filled out the questionnaire via Google Form. The statistical method used is Structural Equation Modeling (SEM) using SmartPLS, which consists of outer model analysis, inner model analysis, and continued with hypothesis testing. The research results show that Tokopedia Application Quality has a direct positive influence on Satisfaction, but does not have a direct influence on Repurchase Intention. However, the Quality of the Tokopedia Application has an indirect influence on Repurchase Intention through Satisfaction.

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Journal Info

Abbrev

commercium

Publisher

Subject

Decision Sciences, Operations Research & Management Other

Description

Commercium : Journal of Business and Management with ISSN Number 3031-9889 (Online) published by Indonesian Scientific Publication, published original scholarly papers across the whole spectrum of business and management. The journal attempts to assist in the understanding of the present and ...