Jurnal Komunikasi Indonesia
Vol. 10, No. 1

Relationship between Social Media Exposure and Adolescents’ Knowledge, Attitude and Behaviour to HIV/AIDS Prevention

Yusnita, Monica (Unknown)



Article Info

Publish Date
01 Mar 2021

Abstract

This study was conducted to determine the relationship between the exposure level to HIV/AIDS information on social media and the knowledge level, attitude and behaviour in preventing the risk of HIV/AIDS transmission among adolescents. The research applieds a quantitative approach, survey techniques, descriptive statistical analysis and Partial-least Square Structural Equation Model (SEM) analysis. The samples in this study were 375 Bongas teenagers aged 13-24 years old who accessed the @sobat repro social media account. The results of the study show that most teenagers get high exposure to social media. Bongas teenagers have a good level of knowledge about HIV/AIDS and supportive attitude towards HIV/AIDS prevention. Most of the Bongas youths have positive HIV/AIDS prevention behaviours. Social media exposure has a significant effect on knowledge of HIV/AIDS. However, exposure to social media has no significant effect on attitudes and behaviour to prevent HIV/AIDS. Knowledge has a significant effect on attitudes and behaviour to prevent HIV/AIDS. Attitudes towards HIV/AIDS also have a significant effect on prevention behaviour. Social media exposure has a significant effect on knowledge-mediated prevention behaviour.

Copyrights © 2021






Journal Info

Abbrev

publication:jkmi

Publisher

Subject

Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

The aim of the Jurnal Komunikasi Indonesia is to promote and enhance advanced academic discussions, including research development and debates in the field of media and communication. It also serves as a interdisciplinary forum for researchers and industry players who use research as the frame for ...