Journal of Business Transformation and Strategy
Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy

Promotion Strategy In increasing sales of Ivory Coast Palangkaraya Car Wash Services

MuhammadHasanGuzaiman (Business Administration, Lambung Mangkurat University, Indonesia)
Rasyidi (Business Administration, Lambung Mangkurat University, Indonesia)
SetioUtomo (Business Administration, Lambung Mangkurat University, Indonesia)
Maryono (Business Administration, Lambung Mangkurat University, Indonesia)

Article Info

Publish Date
21 Feb 2024

Abstract

Abstract:  This research approach uses an approach. Research informants, Ivory Coast Carwash admin owners and customers. Collecting data through observation, interviews and documentation. The results showed that the promotional strategy used to increase sales of Ivory Coast Car Wash services in Palangkaraya Public Relations Promotion method by providing good service, and also providing comfortable facilities for customers and meeting customer needs as desired. Personal Selling Method by offering existing services to Ivory Coast Carwash customers. The Sales Promotion method is through social media, especially through whatsapp and Instagram, starting from cooperation promotion updates, opening and closing hours and the process of working on services in Ivory Coast Carwash

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Journal Info
Journal of Business Transformation and Strategy
Website

Abbrev

jbts

Publisher

Universitas Lambung Mangkurat

Subject

Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

Description

Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites ...