JER
Vol. 6 No. 1 (2023): March-August

The Effect of Information Technology Perceptions and Complaint Handling on Customer Interests in Using BMM Mobile at PT. Bank Maluku Malut KC Ternate

Verawaty Verawaty (Institut Bisnis dan Keuangan Nitro, Makassar, South Sulawesi Indonesia)
Faradiba Satasya Salsabila Effendi (Institut Bisnis dan Keuangan Nitro, Makassar, South Sulawesi Indonesia)



Article Info

Publish Date
25 Mar 2023

Abstract

This study aims to determine and analyze the influence of information technology perceptions and complaint handling on customer interest in using mobile BMM at PT Bank Maluku Malut KC Ternate. The method used in this study is multiple regression analysis using an instrument test consisting of a validity and reliability test, then the classical assumption test, namely the normality test, multicollinearity test, and heteroscedasticity test, and the hypothesis test, namely the t test and F test. The results of this study show that perceptions of information technology have a positive and significant effect on customer interest in using BMM Mobile at PT Bank Maluku Malut KC Ternate, and that handling complaints has a positive and significant effect on customer interest in using BMM Mobile at PT Bank Maluku Malut KC Ternate. And the results of the simultaneous test of information technology perceptions and complaint handling have a positive and significant effect on customer interest in using BMM Mobile at PT Bank Maluku Malut KC Ternate.

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Journal Info
JER

Abbrev

JER

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal ...