JER
Vol. 6 No. 2 (2023): September - February

Factors Influencing Public Interest in Choosing Sharia Insurance at PT. Asuransi Askrida Syariah Medan

Angelia Azira (Universitas Muhammadiyah Sumatera Utara)
Isra Hayati (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
17 Sep 2023

Abstract

The research was conducted at PT Asuransi Askrida Syariah Medan with the aim of finding out what factors influence public interest in choosing Sharia Insurance at PT Asuransi Askrida Syariah Medan. This study used quantitative methods; Data collection was carried out using primary data derived from the distribution of questionnaires. The results revealed that the product has a significant positive influence on the selection of Sharia Insurance interests. Price does not have a significant positive effect on the selection of Sharia Insurance Interests. While Promotion has a significant positive influence on the Selection of Sharia Insurance Interests. Products, prices, and promotions significantly affect the Selection of Sharia Insurance Interests.

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Journal Info
JER
Website

Abbrev

JER

Publisher

Universitas Muslim Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal ...