Economic: Journal Economic and Business
Vol. 2 No. 4 (2023): ECONOMIC: Journal Economic and Business

The Effect of Promotion on the Sales Level of PT Pegadaian Syariah CPS Meulaboh

Yudha Prawira Junistiara Putra (Sekolah Tinggi Ilmu Manajemen Indonesia Meulaboh)
Indah Lestari (Sekolah Tinggi Ilmu Manajemen Indonesia Meulaboh)

Article Info

Publish Date
31 Oct 2023

Abstract

The author chose PT Pegadaian Syariah CPS Meulaboh as the location for this research. After identifying the problem, the author determined an initial hypothesis, namely that there was an influence of Promotion on Sales Levels. The population in this study was 17 people and all of them were used as samples to obtain data through distributing questionnaires. Based on the results of Hypothesis Testing using simple linear regression, it is known that the sig value of the variable (X) is 0.001<0.05, so in this case it means that the Promotion variable (X) has a positive and significant influence on the Sales Level variable (Y). Thus it can be concluded that the hypothesis in this research is accepted.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Economic: Journal Economic and Business
Website

Abbrev

ejeb

Publisher

Lembaga Riset Mutiara Akbar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun ...