Economic: Journal Economic and Business
Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business

The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes in Medan (Case Study: Rumah Briket Medan Amplas)

Utrie Sekar Ayu Ningrum (Program Studi Manajemen, Universitas Negeri Medan)
Dina Sarah Syahreza (Program Studi Manajemen, Universitas Negeri Medan)
Widya Ovianti (Program Studi Manajemen, Universitas Negeri Medan)
Kristina Siburian (Program Studi Manajemen, Universitas Negeri Medan)
Khairunnisa Khairunnisa (Program Studi Manajemen, Universitas Negeri Medan)
Karina Manurung (Program Studi Manajemen, Universitas Negeri Medan)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this research is to know and analyze the The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes at the Medan Amplas Briquette House. The research method used is a qualitative method with interviews and literature study as data collection techniques. Based on survey result releved that limited resources and technology, low knowledge and expertise, and limited market access are the main challenges. To address this issue, partnerships with research institutions, employee training, and digital marketing are recommended. Implementation of this strategy is expected to increase production efficiency, competitiveness and business desirability. This research provides guidance for other SMEs and encourages further research into sustainable product innovation.

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Journal Info
Economic: Journal Economic and Business
Website

Abbrev

ejeb

Publisher

Lembaga Riset Mutiara Akbar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun ...