Economic: Journal Economic and Business
Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business

The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa)

Mulyati Patresia Sinaga (Program Studi Manajemen, Universitas Negeri Medan)
Siat Putri Kabeakan (Program Studi Manajemen, Universitas Negeri Medan)
Yogi Prasetya Damanik (Program Studi Manajemen, Universitas Negeri Medan)
Imamul Khaira (Program Studi Manajemen, Universitas Negeri Medan)
Zulkarnain Siregar (Program Studi Manajemen, Universitas Negeri Medan)

Article Info

Publish Date
08 Jun 2024

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)

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Journal Info
Economic: Journal Economic and Business
Website

Abbrev

ejeb

Publisher

Lembaga Riset Mutiara Akbar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun ...