An-Nisbah: Jurnal Ekonomi Syariah
Vol 3 No 1 (2016)

PENGARUH PERSONAL SELLING, DIRECT SELLING DAN HUBUNGAN MASYARAKAT TERHADAP KEPUASAN NASABAH Studi Kasus pada BMT UGT Sidogiri KCP Kanigoro Blitar


Article Info

Publish Date
05 Oct 2016

Abstract

The purpose of this study was to test there any infuence of personal selling, direct selling and public relations signifcantly to customer satisfaction in BMT UGT Sidogiri KCP Kanigoro Blitar. The results show that personal selling, direct selling and public relations together have a signifcant effect on customer satisfaction. count by using T test personal selling unknown variables have positive and signifcant impact on customer satisfaction with the Sig. 0,000. Variable direct selling has a positive impact and no signifcant effect on customer satisfaction in BMT UGT Sidogiri KCP Kanigoro Blitar with the Sig. 0.423 and variable public relations has a positive impact and no signifcant effect on customer satisfaction in BMT UGT Sidogiri KCP Kanigoro Blitar with the Sig. 0.247.Keywords : personal selling, direct selling, customer satisfaction

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Journal Info
An-Nisbah: Jurnal Ekonomi Syariah
Website

Abbrev

nisbah

Publisher

Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Subject

Religion Economics, Econometrics & Finance

Description

An-Nisbah: Jurnal Ekonomi Syariah is a scientific journal contains original works from lecturers, researchers, students and other concerned parties who have not been published or are not on the publication in the form of articles on the research and conceptual ideas on the subject of sharia economy. ...